Fashion vs Sustainable materials
Sustainable materials at H&M
Respecting the environment is important both for us and for our customers. That's why we are already using sustainable materials in our goods - and why we are testing new ones all the time.
H&M's most important sustainable material right now is organic cotton. Organic cotton is cultivated without the use of chemical pesticides and fertilisers, which means it is better for the environment and for the farm workers. H&M has been selling clothes containing organic cotton since 2004, and we are still continuing to invest in this initiative. The aim is to increase the use of organically grown cotton by 50% every year until 2013.
Hear what H&M's Henrik Lampa, Mathilda Tham from Beckmans College of Design and Marcus Bergman from the Swedish School of Textiles in Borås, Sweden have to say about sustainable fashion and organic cotton – and what you can do to minimise your impact on the environment.
In addition to organic cotton, H&M also sells clothes containing a number of other sustainable materials. Here is a selection of those you will find at H&M in 2010.
Organic wool
– is wool that comes from sheep that have been bred with organic feed and chemical free pasture, and haven’t been treated with synthetic pesticides
Organic linen
– is linen that has been grown without the use of hazardous chemicals
Recycled cotton
– is cotton made from textile remnants in production
Recycled polyester
- is polyester made from PET-bottles or textile waste
Recycled polyamide
– is polyamide made from fishing-nets or textile waste
Recycled wool
– is wool made from worn-out woollen garments and remnants of fabric
Tencel
- silk-like, renewable material which has been produced with minimized environmental impact.
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